Saab USA sold three cars a day more in January 2007 than what they did in January 2006.
Total sales were 2,362 units, which was a 3.3% rise over the 2,196 cars sold in January last year. The numbers break down as follows:
Saab 9-2x – 35 units sold vs 50 last year
Saab 9-3 – 1,475 units sold vs 1,541 last year
Saab 9-5 – 375 units sold vs 220 last year
Saab 9-7x – 477 units sold vs 385 last year
Saab USA’s mini press release on the sales data:
Saab started the new year in the United States very well with a solid sales increase versus January 2006. In total, Saab Automobile USA sold 2,362 vehicles in January 2007, which is up 7.6 percent compared with the same period a year ago. (note, the GM release says 3.3% but the raw numbers say 7.6%. The difference may be attributed to the difference in sales days for Jan07 vs Jan06 – SW)
This result makes it the best January for Saab Automobile USA in 4 years, and it also means the 6th consecutive month of sales increases versus the same month a year ago.
Saab Automobile USA intends to continue the ongoing sales momentum in February with important initiatives such as the Saab Customer Appreciation Program, including a purchase incentive of up to $ 2,000 for current Saab owners or lessees interested in buying or leasing a new Saab.
In addition, February will mark the showroom arrival of the extremely attractive Saab 60th Anniversary Editions, available in all existing MY 2007 9-3 and 9-5 bodystyles: Sedan and SportCombi, as well as the 9-3 Convertible. For more details, visit www.saabusa.com.
It should be noted that Saab were the only GM brand to see a sales increase in January 2007. The vehicle market overall saw a reasonably significant decrease, with GM car sales down 25.6%, GM light truck and truck sales both down 15%.
In total, GM vehicle sales were down 19% for the month, so for Saab to see an increase in this sort of climate is pretty darn good.
It’s encouraging to see 9-5 sales up and those of you still poo-pooing the 9-7x should also note that it’s still the second best seller in the Saab range.
Congratulations to Saab USA on an encouraging start to the year.
Note: I’ve started a new category for Saab sales data. All sales data entries from January 2007 onwards will be posted in this category. I’ll try and migrate the 2006 sales entries to it too, but this may take some time.