Saab USA were hoping for a seventh consecutive month of positive sales data. Hopefully no-one’s job depended on it happening.
Saab USA sold 2,221 vehicles during February 2007, which was a massive 20.3% slide from February last year. Individual model numbers were as follows:
Saab 9-2x – 26 units mopped up as opposed to 61 for the same month last year.
Saab 9-3 – This is where the damage was done, with 1,419 units sold as opposed to 1,969 in the same month last year.
Saab 9-5 – 348 units sold, a slight rise from the 325 units sold in Feb 2006.
Saab 9-7x – a steady month with 428 units sold vs 432 last year.
Year-to-date – Saab have sold 4,583 vehicles so far in 2007, a fall of 8% in comparison to the 4,983 vehicles sold for the same period in 2006. That’s 400 vehicles less. With a shortfall of 550 9-3 sales this month alone, it’s easy to see why.
Whew! What the heck happened?
9-3 sales have absolutely, positively tanked. They’ve moved more than 1,900 units for February in each of 2005 and 2006 and now only 1,400??
I just went and checked the archive and there was no big incentive in February last year that would have bumped numbers up. It’s just totally perplexing.
I’m flummoxed and seeking some thoughts.