I shot off a quick email last night to Joseph Kosinski, the director of the Saab Blackbird short film featuring the Saab Aero-X.
The reaction to the film was just outstanding and I wanted to thank him for doing it, for posting it and congratulate him on doing such a great job.
To my surprise, there was a short response in my inbox this morning.
Thanks Steven, I appreciate it…I’m hoping that SAAB picks this spot up and runs it on air or in theaters…they have such a cool brand with so much potential…J
Prior to getting this reply, I also emailed SaabUSA just to ask of this was a Saab initiative or if there are any plans to pick it up.
no replyon that one yet, but we can wait in hope.
I think it’d be just brilliant to have this clip showing on cinema screens around the time of the MY2008 9-3. The car is supposed to have some strong Aero-X cues, so advertising using the Aero-X won’t be off the mark.
Of course, Saab do have their advertising contracts with Lowe etc. I don’t know how this would play out against that in the real world, but it’d just be a real shame to lose such a brilliant piece of creativity that shows the best of the brand in such a smart, creative and sophisticated way.
Here’s hoping that smarts win the day.