On the back of some poorer sales news from the UK earlier in the week, I thought it was worth posting the comment left by Neale Dougan, Managing Director of County Saab.
I have 3 Saab dealerships in the UK, the 1st of which opened over 16 years ago, prior to which I spent a further 2 years working for another Saab outlet. I therefore feel entitled to comment as follows:
Over the years we have witnessed many false dawns for this proud brand; seen many underrated cars fail to sell in acceptable volumes due to poor marketing, watched as exciting future products were scrapped at the 11th hour, coped with the sometimes very difficult integration with General Motors and had to sell vehicles with incredibly long product life cycles.
But do you know something, the people involved with Saab, from the factory, through the National Sales Orgs to the dealers have one unique quality – they have PASSION for what they do and PRIDE in what they sell, as a direct result of which relationships are formed that transcend the norm and it is these relationships that ensure we remain positive in the lean times such as we find ourselves in at the moment.
The point of this comment is to let you know that GM have finally decided there IS a bright future for Saab. The UK dealers were recently given a glimpse of the future for Saab and allow me – an historical cynic, to tell you, I have total and absolute confidence that in 5 – 7 years time we will have a range of cars that will be the envy of the PREMIUM sector; exciting cars with individuality and taste oozing from them.
So stick with it, we are!!
Sounds good to me. Neale quite likely has the inside running on some stuff that we don’t know. Just the mention of “a range” of cars is enough reason to be enthused, I’d say.
And it’s good to hear of the passion and pride there in the UK. It’s definitely something I like to convey here on this site and it’s something that a lot of regular visitors to this site exhibit.
We could do with an injection of it in the official channels here in Tasmania – but more on that later.