There was almost an argument on this issue in comments to a previous post on this site a few days ago, which was shut down as it wasn’t the time or the place. I tend to think this isn’t either as it’s a blog about cars and this is just another Saab news story, but people will think what they will.
The Saab 9-3 has, for a long time now, been a popular car amongst the LGBT community. I’ve featured the Gaywheels Top 10 here a few times and this quarter’s results are notable as the Saab 9-3 has surpassed the Toyota Camry for the number 2 slot on the list of most researched vehicles at “Top Queer”.
The full list:
Mazda MX-5 – Miata
FYI: the list is comprised of vehicles that are marketed by what they call ‘gay-friendly’ companies. i.e. companies that extend domestic-partner benefits to their employees in the U.S.
So why would I write about all of this being the red-blooded hetero that I am? Well, regardless of your preferences there’s no doubt about the fact that this market segment is one that’s usually cashed-up and will be to come in the future, given the lack of kiddies that tend to result. Any company that ignores it, from a business perspective, is shooting itself in the foot.
I’m already giggling at the thought of a new dealership opening in San Francisco or somewhere similar – Brokeback Saab.
A little more Saab news of a totally asexual nature. Something gleaned from the SaabUSA website that I missed previously, but i note was mentioned by Aeronaut in comments late last year.
Saab won a bunch of awards from Intellichoice, who I assume are a Consumer Reports alternative. And what an alternative…
Whilst Saabs have been bagged by CR using what I believe is a somewhat faulty reporting system, Intellichoice gave Saab bouquets in the following categories:
Lowest Maintenance Costs: 9-3 Convertible, 9-5 Sedan, 9-5 SportCombi, 9-7X SUV
Lowest Operating Costs: 9-3 Convertible
Smart Choice Maintenance Costs: 9-3 Sport Sedan and SportCombi
Smart Choice Fuel Costs: 9-5 Sedan and SportCombi
Smart Choice Operating Costs: 9-5 Sedan and SportCombi
Smart Choice Ownership Costs: 9-5 Sedan and SportCombi
Founded in 1986, IntelliChoice grew from the commitment to empower consumers to make better purchase decisions by providing them with independent and essential automotive information and tools.
Even more ammunition there for the Saab 9-5 being promoted a lot more than what it currently is in the US.