I’m pretty sure there’s not actually going to be any pimping of the real Aero-X going on here. There’d be a worldwide uprising!
Great exposure for the brand, though….
Since premiering at the 2006 Geneva Auto Show, Saab’s Aero X concept has been turning heads and making hearts race. Inspired by the General Motors division’s aviation heritage and Scandinavian roots, the vehicle was developed to showcase Saab’s future design direction. And now, it’s fueling flights of imagination on MTV.
The Aero X concept is lined up to be featured as an “inspiration vehicle” in the May 3 episode of the popular MTV program “Pimp My Ride.” Filmed at Galpin Auto Sports in North Hills, Calif., and hosted by recording artist and actor Xzibit, the show features complete makeovers of old vehicles. The refurbished vehicles feature over-the-top design schemes and a wide range of accessories.
“We wanted to feature the Saab Aero X on ‘Pimp My Ride’ because of its truly unique and inspirational design,” said Larry Hochberg, executive producer, MTV’s “Pimp My Ride.” “What Saab did with the Aero X is in the spirit of what we do – totally rethinking what a car can look like.”
“The Aero X concept signifies the future design direction of Saab,” said Steve Haener, national advertising and promotions manager, Saab Automobile USA. “The concept clearly communicates our aviation roots which provided the inspiration for our ‘Born from Jets’ campaign.”
The 9-2x is the prime mod-ready Saab for the MTV crowd. I don’t know if this episode of Pimp My Ride is going to feature any modded Saabs or just the Aero-X as an inspirational vehicle, but I’m sure there’d be some guys around with some warmed up Saaburus that’d love to show off their ride.
But why does that all sound a little unsettling to me as I read it back?