Saab have been doing a fairly big radio and TV campaign in Ireland and the UK featuring the song “Release Me” by the Swedish band ‘Laura’. In case you hadn’t noted it from previous posts here, Ireland is a prime market for BioPower as the Irish government allow a significant discount on the purchase price due to the car’s green credentials. Saab Great Britain are lobbying for similar concessions, but so far without success.
The campaign has seen a strong response and the release of BioPower into the 9-3 model range will only add to that. Sounds like it’s a good time to be an Irish Saab sales guy.
Here’s the BioPower clip, but read on as there’s a little more in store with regard to this song….
If you want to download your own copy of the song, Saab have made it available at the following link: “Release Me” by Laura
A little while ago, Andy Rupert had a little fun with this song and recorded his own version, right around the time I was doing a series of “bring back the hatch” posts here on the site.
The clip you just watched, above, is an actual Saab commercial and has recorded just over 7,000 views according to YouTube’s statistics. There’s another version there for the Czech market that’s had over 15,000 views.
Andy Rupert’s version, which I put some pictures to and posted on Youtube for a bit of fun, has had a staggering 45,000 views!!!
Andy, you’re a star!
Finally, here’s the original film clip for the song in full as done by Laura.