Canadian Saab sales data is in for April 2007 and it’s…….mixed news.
First the good news:
Saab Canada sold 197 new vehicles during April 2007, which represents an increase of 2.6% on the 192 vehicles sold in April last year. Any gain is a good thing so congratulations Saab Canada.
The light vehicle market increased 9% for the month, and the only brand that Saab outsold in Canada during April was Jaguar.
Click to enlarge and take a peek:
There ain’t no quick fixes here. It’s another example of Saab’s small model range, combined with an undersized dealer network.
For example: When I think of myself as Canadian (which is more often than you think these days even if it’s inaccurate) I think of myself as Western Canadian. My wife’s family reside in Vancouver and were we to move there one day then I’d have a grand total of ONE Saab dealership to visit.
Vancouver’s a pretty spread out place. One dealership in Richmond just ain’t enough. If I’m living in PoCo or Maple Ridge then I’m making a real commitment just to get there. If I’m all the way out in Abbotsford then I almost need to plan for an overnighter.
Things are a bit better in Toronto, with 5 dealerhips listed, which is good to see.
But there’s little doubt that SaabCa could do with a few injections – models, marketing and dealers.
And Saab Canada, if you think I’m riding you a little hard here, let me compensate by passing on my compliments for a very attractive website. Kudos to you.
Thanks to cj for the stats.