Saab Singapore recently had the Aero-X stop in and pay a visit, and it seems they’re now ratcheting up a new round of marketing advertisements to follow up on the stir created by the concept car.
They engaged the Grey Group to design the ads. I like their attitude:
“Great facts make great ads,” says Subba Raju, CEO of Grey Group. “Saab has countless innovations, each of them translating into an ad almost by itself. The net takeout of the advertising is that Saabs are remarkable cars, built by smart people and driven by those who appreciate the fact.”
I assume there’ll be more to follow, but this is the first ad shown at the article.
Click to enlarge: