Saturday NIght Fever Snippets

Back when I purchased my 9-3 Viggen, it had been involved in a front-ender that must have been serious enough to engage the airbag, but not serious enough to cause any structural damage (and yes it’s been properly repaired and fully inspected). The new airbag covering on the steering wheel had the Saab badge on it, as opposed to the Saab-Scania badges that were on the rest of the car.

Later, after I borrowed some 2005/6 Linear wheels whilst my original Viggen wheels were being resprayed, I ended up with Saab badges on those, too.

I’ve finally managed to get the collar and cuffs to match. Thanks to John at Elkparts I got new front and rear badges a few weeks ago. Today I finally got around to installing them.

Getting the old badges off proved easy enough with a gentle pry using a couple of cloth-covered screwdrivers. I cleaned the leftover adhesive off and prepped the surface with a bit of Prepsol. Popped on the badges and now the car’s identity crisis is finally over! They look great.

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Perhaps this might explain a little of why SaabUSA have a hard time pitching things with a cohesive and clear message that identifies Saab to the American consumer:

“For the most part, this next generation of educated American consumers either have no clue where the brands they use come from or simply assume everything comes from the United States, Japan or Germany,” said Tom H. C. Anderson, Managing Partner, Anderson Analytics…..

….. 33.7% of the participants believed that Lexus is an American firm while 55,7% said that Hyundai’s Japanese. Forty-nine percent thought Swedish carmaker Volvo to be German while 58.4% said Land Rover is an American company. Saab, Swedish? Yeah right. 40.4% mistakenly thought that it’s a German car manufacture!

To be fair, the survey participants were all US college students. They were probably drunk, high, or engaging in some other suspect behaviour.

But still…..

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I told you there’s be more photos of the Castrol Canadian Touring Car Championship press event over at The Garage Blog, didn’t I?

Katie the Castrol girl is back.

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Andy Rupert’s former 900 features in his son’s school yearbook.

Andy900.jpg

The car was sold a few weeks ago and this weekend, Andy and his son Jefferson are heading off to PA to pick up the Jaguar he recently purchased. He’s prepared a checklist of item’s he’d need to remember to take with him.

It was a bit cheeky, but I suggested bringing a spare car….

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Via email tonight from Paul H in Sydney:

If you weren’t a Saab owner but had them on your list due to advertising and general media publicity during this year what would you think? The heavily advertised frugal diesel 9-3 engines ? The Biopower 9-5 wagon that runs on flowers that has Richard Branson as its champion? Ecologically sound might be something that crosses your mind.

Driving passed Heartland Saab today in Parramatta what fills the whole of the front window on this main Saab dealer? A bloody bright yellow Hummer. No change to the signs on the building that this was part of a GM Prestige Group (ha!) Just a big ugly….gas guzzler blocking the light

It really is a bit of a joke, isn’t it?

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The Truth About Cars, in their endless quest to find new and interesting ways to hang it on GM, are now doing a series called “General Motors Branding Fiasco”.

So far they’ve covered Chevy, Pontiac, Oldsmobile and Buick. I’m sure Saab will have it’s turn soon.

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7 Comments

  1. Paul,

    If it wasn’t so tragic it’d be funny. GM have absolutely no idea about their customers with this intiative. Hummer is at best, a military vehicle and selling them to retail consumers is one step away from trafficking guns.

    GM, if all you want is to make as much money as possible, stop selling cars & go big with cocaine & internet porn. The margins are huge.

    Idiots. I don’t care how many beancounters try to prove that Hummer sales are propping up Saab or some other similar justification.

    Its so hollow it echoes.

  2. I’ve corrected so many people, including garage techs, on Saab being Swedish rather than German.

    Lexus as American isn’t far from the truth. As I understand (but I’m no Lexus guy (until possbily this week if the Viggen goes)), the brand was created for the US market and existed here for several years before debuting in other markets.

  3. Paul,

    If it wasn’t so tragic it’d be funny. GM have absolutely no idea about their customers with this intiative. Hummer is at best, a military vehicle and selling them to retail consumers is one step away from trafficking guns.

    GM, if all you want is to make as much money as possible, stop selling cars & go big with cocaine & internet porn. The margins are huge.

    Idiots. I don’t care how many beancounters try to prove that Hummer sales are propping up Saab or some other similar justification.

    Its so hollow it echoes.

  4. That comment about American college students are downright hilarious. Why they would be asking college students this question is beyond me but….

    As for “The Truth About Cars” – well, they pretty much hate everything they review, but most car magazines are all pretty much the same here in the good old USA. Endless comparison tests to find the best ‘family sedan’ etc. Oh – and lets criticize GM for still using pushrod engines in some of there products even though the most recent examples work seamlessly and deliver comparable or better fuel economy than there DOHC counterparts – and 98% of the buying public has no idea what is under the hood of their vehicle.

    The big concern here in America now is $3.50 gallon gasoline driven by oil companies that fear they will stop making billions of dollars in profit if more fuel efficient/alternative fuel vehicles reach the consumer. All this as auto sales stall as the consumer sits on the sidelines waiting for prices to stabilize.

  5. Hey, I’m a US college student. Actually, everyone I’ve talked to (that has actually heard of them, anyway) knew Saab was Swedish, so I don’t know where this survey found these idiots. Probably Duke.

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