Back when I purchased my 9-3 Viggen, it had been involved in a front-ender that must have been serious enough to engage the airbag, but not serious enough to cause any structural damage (and yes it’s been properly repaired and fully inspected). The new airbag covering on the steering wheel had the Saab badge on it, as opposed to the Saab-Scania badges that were on the rest of the car.
Later, after I borrowed some 2005/6 Linear wheels whilst my original Viggen wheels were being resprayed, I ended up with Saab badges on those, too.
I’ve finally managed to get the collar and cuffs to match. Thanks to John at Elkparts I got new front and rear badges a few weeks ago. Today I finally got around to installing them.
Getting the old badges off proved easy enough with a gentle pry using a couple of cloth-covered screwdrivers. I cleaned the leftover adhesive off and prepped the surface with a bit of Prepsol. Popped on the badges and now the car’s identity crisis is finally over! They look great.
Perhaps this might explain a little of why SaabUSA have a hard time pitching things with a cohesive and clear message that identifies Saab to the American consumer:
“For the most part, this next generation of educated American consumers either have no clue where the brands they use come from or simply assume everything comes from the United States, Japan or Germany,” said Tom H. C. Anderson, Managing Partner, Anderson Analytics…..
….. 33.7% of the participants believed that Lexus is an American firm while 55,7% said that Hyundai’s Japanese. Forty-nine percent thought Swedish carmaker Volvo to be German while 58.4% said Land Rover is an American company. Saab, Swedish? Yeah right. 40.4% mistakenly thought that it’s a German car manufacture!
To be fair, the survey participants were all US college students. They were probably drunk, high, or engaging in some other suspect behaviour.
I told you there’s be more photos of the Castrol Canadian Touring Car Championship press event over at The Garage Blog, didn’t I?
Katie the Castrol girl is back.
Andy Rupert’s former 900 features in his son’s school yearbook.
The car was sold a few weeks ago and this weekend, Andy and his son Jefferson are heading off to PA to pick up the Jaguar he recently purchased. He’s prepared a checklist of item’s he’d need to remember to take with him.
It was a bit cheeky, but I suggested bringing a spare car….
Via email tonight from Paul H in Sydney:
If you weren’t a Saab owner but had them on your list due to advertising and general media publicity during this year what would you think? The heavily advertised frugal diesel 9-3 engines ? The Biopower 9-5 wagon that runs on flowers that has Richard Branson as its champion? Ecologically sound might be something that crosses your mind.
Driving passed Heartland Saab today in Parramatta what fills the whole of the front window on this main Saab dealer? A bloody bright yellow Hummer. No change to the signs on the building that this was part of a GM Prestige Group (ha!) Just a big ugly….gas guzzler blocking the light
It really is a bit of a joke, isn’t it?
The Truth About Cars, in their endless quest to find new and interesting ways to hang it on GM, are now doing a series called “General Motors Branding Fiasco”.
So far they’ve covered Chevy, Pontiac, Oldsmobile and Buick. I’m sure Saab will have it’s turn soon.