Funny, after Aeronaut spotted the painted Saab in Florida a few days ago, this one just popped up on Flickr.
That’s tigers and alligators covered. Any more wild Saabs out there that we need to know about. There must be one in Sweden sporting some Boss Hogg style antlers, mustn’t there?
K&N have released a new hi-flow oil filter for the 2.0 9-3 Sport Sedan.
A lot of people really like the K&N filtration gear, but be careful of your warranty.
Following up on the fact that Danes seem to be quite satisfied with their Saabs, here’s the result of a 2006 survey of Norwegian car owners. My ability to read Norwegian is limited to the credits of Monty Python films, but I think it’s a 10,000 person survey.
The orange line represents the average. Again, Saab fare very well indeed in another European market close to home.
Automotive News posted an article today about Saab’s marketing direction in 2007. It was subscription only, but thankfully Wulf has reproduced it over at Saab Central.
As it focuses on event marketing, Saab is spending less on magazine advertising this year than in 2006.
Event promotions are cost-effective and put the small-volume luxury brand on consumer shopping lists, said Saab advertising manager Steve Haener….
…..Haener said Saab will appear at more than 30 events this year, such as air shows and arts and crafts exhibits. He said Saab’s displays at such events allow potential buyers to “sit in the product, take test drives. Event marketing can move the needle on consideration.
“For a small brand like Saab that struggles with awareness, it gives people something to feel and touch. It helps you understand Saab heritage.”
Air shows I can understand, but art and craft exhibits???
If it’s as cost effective as they say, then I think the air show thing is a good idea. The hangar display that Saab have put together is pretty well done and the people attending are into machinery (though they’ve also been generally described to me as rednecks in one email conversation on the topic).
A full calendar of events is available here and it looks like mostly air shows to me.
I can’t see the tie-in to art and crafts. Maybe SaabUSA know something about that demographic that the rest of us don’t. I’d have thought craft shows would be a Buick thing.
Wait a minute…..
Anyone know of any decent and inexpensive Windows based software for editing HD video? I have to take my Windows laptop to Sweden next month and need to be able to get video online in quick time.
Any tips appreciated. Must handle High Definition digital video.