The US data for April 2007 is in.
Once again it’s a less than ideal story. Please keep in mind though, that it’s the percentages that tell the real story here rather than the raw numbers due to the fact that there were 2 less selling days in April this year compared with April 2006.
Saab sold 2,350 vehicles during April 2007, which represented a 19% fall from the 3,144 vehicles sold in the same month in 2006.
So far in 2007, Saab USA have sold 9,770 vehicles, which is a fall of 14% against the 11,366 vehicles they sold from Jan-April in 2006.
Saab 9-2x – 9 units sold in April 2007 vs 80 units sold in April 2006. A fall of 87.8% which is immaterial as model stocks are down to the dregs as it’s phased out. There’s been 90 units of the 9-2x sold this year.
Saab 9-3 – 1,738 units sold in April 2007 vs 2,144 units sold in April 2006. A fall of 12.2% year-on-year. Clearly, with only a month go now before the unveiling, there’s some people waiting to see the 2008 model before committing. There’s been 6,613 units of the 9-3 sold so far this year, compared to 7,909 units for the same period in 2006, a fall of 16.4%.
Saab 9-5 – 250 units sold in April 2007 vs 406 units sold in April 2006. A fall of 33%. This is a real worry and Saab are going to have to pour some dollars into marketing this car soon. Perhaps now, in the lull before the new 9-3, might hve been a good time. There’s been 1,342 units of the 9-5 sold so far this year, compared to 1,362 for the same period in 2006, a fall of 1.5%. It’s steady over all, but it’s a small base and should ideally be grown rather than just maintained – shouldn’t it?
Saab 9-7x – 353 units sold in April 2007 vs 506 units sold in April 2006. A fall of around 25%. Again, this is a real worry. The 9-7x has rarely had a sales fall in it’s short history and I’m guessing it’s never had one this big in the few falls it’s experienced. There’s been 1,725 units of the 9-7x sold so far this year, compared to 1,813 units for the same period in 2006, a fall of 4.9%.