Michael has dropped a link in comments for a great little movie Saab have put together for the launch of the new Saab 9-3 on June 10 at the Saab Festival.
It opens up with some early morning sunrise shots, moves through the festival unveiling and then has some design notes from Simon Padian, Saab’s Brand Design Chief.
It’s well worth a look, so get clicking at the link above.
It’s funny, but those sunrise shots look more like Trollhattan at around 3.00am. I was looking out my window and seeing that much light right before I went to bed during the festival. The sun would dip below the horizon around 10.30pm and come back up again just before 3am.
And the set Simon Padian is speaking from looks exactly like the facility where the press launches are being held right now.
It really was an inspiring setting.