The Saab 9-5 is still getting a fair bit of ad space on Jay Leno’s Garage at the moment:
You can see the banner at the top and the rectangle at the side. That’s a fair bit of space on a popular site and it can only be a good thing.
But the Saab that’s getting the prime space on Leno’s site at the moment isn’t one you can buy from your local dealer. The video in the centre there takes a look at Leno’s Saab 93B, which he purchased a while back from Tom Donney in the US, a Saab guy with a bit of a bent for vintage Saabs.
The video goes for 6 minutes, and Leno takes you for a look around the 93B, which he’s restored and uprated to an 850cc with a four-speed gearbox. He then takes us for a drive.
Recommended viewing. It’s always good to see one of these old timers well preserved.
Hat tip: Greg A.
1985Gripen has spotted that there’s a huge ethanol conference going on this week in St Louis and asks why Saab’s name isn’t all over it.
Agreed, it would be a great exposure opportunity, but Djup Strupe tells me that we won’t see BioPower in the US until MY2009, so maybe next year.
Or not. Marketing dollars are limited for Saab and my guess is that a lot of the clued-in people at this conference may already be aware of BioPower.
I mentioned Audi’s foray into web-TV a little while ago and now Ferrari have joined the ranks. I’m sure there’s others out there too that we haven’t heard about.
Would there be enough Saab information and video material out there to support a web-tv channel? Would it be worth it anyway? These things tend tobe high-rotation and on-demand type services and I think it could really be a flyer for Saab. The costs are fairly minimal for the exposure you get too.
I’m quite sure they’re looking into it and I hope it comes to pass.