Aussie Saab sales news

In addition to the Convertible avalanche, we have this release showing the impact that the release of the diesel engine has had on the Australian market.

This is a press release from Saab Australia:

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Diesel drives record monthly sales result for Saab

Saab has achieved its highest monthly sales result in 10 years driven by a strong lift in 9-3 diesel vehicle sales this year.

Saab Australia recorded 336 new car sales in Australia in June, the brand’s best monthly result since June 1997.

Growing sales of the new Saab 9-3 diesel range, which includes Sport Sedan, SportCombi and the iconic Saab Convertible, have helped lift sales by 17.4 per cent year-to-date. GM Premium Brands Director, Mr Parveen Batish, says the results show drivers are responding to Saab’s unique ‘responsible performance’ offering.

“Our extremely efficient Saab diesel range is clearly a hit with premium new car buyers,” Mr Batish said. “We launched the new Saab 9-3 TiD range in January and already diesel sales represent 26 per cent of Sport Sedan sales and 32 per cent of SportCombi sales this year.

“Saab buyers understand you don’t have to sacrifice your enjoyment of driving for better fuel efficiency and environmental responsibility.”

Mr Batish said the sales result also reflected a strengthening of the Saab brand.

“SportCombi sales are up more than 64 per cent on the same time last year and diesel SportCombi vehicles are completely sold out as a result of the successful TV focused advertising campaign.”

This year Saab also became the first manufacturer in Australia to offset the carbon emissions of every vehicle in its range. Under an agreement with Greenfleet, 17 native trees will be planted for each new and demonstrator Saab vehicle sold to absorb the greenhouse emissions produced by the car in a year.

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2 Comments

  1. That’s great news Parveen, now it’s up to you to make sure the aftersales service guys don’t *u_k up the good relationship!

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