Part 1 of “Identity” looked at Saab’s own assessment of their clientele.
This entry is an honest look at how some Saab people see themselves.
From The Spirit of Saab, by Rolf Bleeker, page 93:
“A Saab is not simply a car. If the Saab was simply a car, it would not have survived the two-stroke era in the USA. So how did Saab manage to survive? The answer is the ‘lunatic factor’, difficult to define, but not to be underrated.
The Drivers of that time were just as lunatic as the cars. Two similar personalities sought for and found each other, human being and car. The lunatic Saab drivers could be recognized by the way they walked down the street: the absent-minded professors with their shoes unfastened, their shoe laces trailing behind, their thoughts in a different world, their minds floating above all things mundane.”
Thanks to Ted for the quote. I have another somewhere on this site, but at $5 for a half hour at this internet cafe I don’t have time to find it.
If you have some good quotes of a similar nature, please leave them in comments and I’ll add them to this post as time goes on.