Saab Business Meeting

Funny, my invitation never arrived.

Saab National Meeting

The internet’s a small place. This image turned up on Flickr in a set called Travelling to the West Coast. It’s just a plain old family photo album from a holiday in Sweden that’s featured a few photos of Saabs and this one as well.

I can tell you, though, that SaabUSA will be hosting their national dealer conference in western Sweden next month. But that’s just the tail end of a long line of Saabosity going on there.

For starters, the 3-week press launch for the 2008 Saab 9-3 was held just outside of Gothenburg. After the press moved out, I’m pretty sure some European Saab folks moved in and got their first drives of the new product as well. Saab Oz folks were there recently and as mentioned, dealers from Saab USA will be there shortly.

What are they seeing and what are they all talking about?

Well, I’ve had a few notes in my mailbox recently about plans to see the 9-4x and the next 9-5. Not in pictures, but in life-size 3D. And if we’re talking about discussing future models then the most immediate future products coming from Saab now are what we here call Black Turbo, and the Cross Country style 9-3 SportCombi. I can’t imagine that they’re not there.

I’d imagine the folks at Saab Sweden have got pretty good at sniffing out mobile cameras by now, so I don’t think we’re going to see images too soon, but one can always hope.

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  1. I have spoken to one of my favorite franchised dealers in Johannesburg, South Africa and my favorite sale rep told me he was en route to Trollhattan this coming weekend to attend the launch of the MY08 9-3 SS.

    The local launch in South Africa should be late October/early November 2007.

  2. I think a cross country 9-5. would sound more realistic. It is bigger and would help sell more units for the ailing 9-5

  3. ron: I agree but it would be too expensive to do at this point in the 9⁵ lifecycle. It’s scheduled to be completely replaced by a new model in a few years. In order for the current one to be “ruggedized” into a Cross-Country type vehicle it’d have to be retrofitted (like the 9³) with XWD. Too expensive and too late.

    Don’t worry though. The next-gen 9⁵, due out in 2009 (as a MY2010) will have the XWD system designed-in. I’m wondering if you’ll even be able to get FWD on that model or if it’ll come standard with XWD.

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