This right here should be enough to convince you to subscribe to Winding Road. Click to enlarge if necessary.
I had let my subscription lay idle for a while until Christian dropped a note into my inbox about this article. It’s a worthwhile read and best of all, the subscription is FREE – and you don’t get a while lot of junk in your inbox, either.
About the article – it’s a very worthwhile read. Whilst I don’t agree with the writer’s end assessment about the new 9-3 and the company’ s future, I definitely agree on their similar pasts, a fact I’ve written about on this site before.
Funnily enough, one of the things the author reports as being a major problem is the lack of adhesion to a particular corporate identity. Saab Turbo was the big kicker back in the day and the natural tie-in with aviation was sincere and accepted. Today it’s a little contrived and the message is somewhat mixed from market to market.
It’s a good read and I’d recommend you sign up, check it out and then have your say.