Saab Mobile Gaming on BioPower

Following is a press release from Saab that may interest some of you gadgeteers out there.

My phone just does phone stuff like make calls and SMS. I don’t even have a color screen (eek!) so I won’t be having a crack at this one, but please let us all know if you get your name on the global high-scores list!

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Saab’s BioPower range takes on a whole new market.

The 9-3 SportCombi is the world’s first BioPower car in the mobile phone game arena. The idea behind BioPower Challenge is to drive a Saab 9-3 BioPower SportCombi between two locations in the shortest time possible.

BioPower%20challenge.jpg

The game has three different levels to play: Inland, driving from Gothenburg to Trollhättan; Coast with a drive from Trollhättan to the Swedish village of Fiskebäckskil (where new Saab 9-3 will be launched this summer) and Mountain, where you drive on an icy road from Narvik in Norway to Jukkasjärvi in Sweden. The fastest driver wins.

As a player of the BioPower Challenge you can compare your results with other players around the world by submitting your result to a global “high score” list. The car in the game can be fuelled with either bioethanol or petrol. But choose wisely because just as in real life, choosing bioethanol means getting more power and performance out of your Saab BioPower car.

The Saab BioPower Challenge will be launched in week 28, at the same time as the international tennis tournament in Båstad. For budding “mobile phone drivers”, the game will be available via SMS text. To download the game, text SAAB to 71747 in Sweden and +46 737 494 050 in the rest of Europe. The game will also be available at www.saab.com at the end of July.

Saab has a leading position in the rapidly growing European segment for flex-fuel vehicles, and is the only manufacturer to offer environmentally friendly models of all its cars in Europe. BioPower combines turbocharging with bioethanol (E85) to achieve increased power and performance, along with significantly lower fossil carbon dioxide emissions than when running on petrol.

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9 Comments

  1. I’ll join you in the crappy phone club. I have a color screen, but its only about 1x1in. Useless.

    It still makes calls though, and made it through a round in the wash, so I’ve yet to replace it.

  2. “The car in the game can be fuelled with either bioethanol or petrol. But choose wisely because just as in real life, choosing bioethanol means getting more power and performance out of your Saab BioPower car.”

    Does choosing bioethanol also mean that you get 34% worse fuel economy too? 😉
    http://en.wikipedia.org/wiki/Ethanol_fuel#Fuel_Economy

    Sorry, couldn’t resist…

  3. 1985 Gripen – could not resist: And the scientific formula for sampling says you need to replicate the sample so many times consistently over the same period, right? Is that the case here? Or some information being regurgitated by an obscure sample from somewhere?

  4. I develop mobile phone games for a living and this is not a bad little game – some bugs in the code but quite fun to play. Download it people!

  5. Ying – I have sent an sms to the number early this morning this side of the world (it is now 11:54am) and no response yet.

    Am I missing something?

  6. Hey Danni, where abouts in the world are you?

    Do you use a GSM or CDMA phone? Some phones may not be compatible with J2ME games, there could also be geographical problems in delivery the program.

    I live in the UK and just texted SAAB to that number (used the +46 737 494 050 number).

    Within a minute there is a text message containing a link to the download file – the direct link address is: http://saab.javaget.com

    You can give that link a try? You will need to have a GPRS/ WAP account with your carrier for the data download.

    P.S> My phone is a Sony Ericsson W810i. I think the delivery program will detect your phone’s model and screen size and dispatch the correct version to you.

    Good luck.

  7. Ying – I am in Namibia, Southern Africa and have Sony Ericssoon K750i which is a GPRS and a WAP enable phone. I have used the same international number and even provided my phone number as well as email address, but with no luck. It is now almost 6 hours later and nothing! Will try the website. Thanks for the help though.

  8. Ying – went to the website via my GPRS enabled WAP phone and hit the jackpot. Thanks. Will see what happens tonight when I get home. Should be fun though.

  9. Hey Danni,

    I just realised – you are THAT Danni! I bow down to your devotion for your SAABs! :).

    I will be on a round the world travel journey next year (sadly I have to sell my 9-5 to raise the fund)and I plan to visit SA/ Namibia towards the end of the trip. It’d be great to get to meet you (if it’s not inconvenient) and chat about your cars.

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