“They don’t understand, and don’t want to understand, the European consumer,”
At right we have an interesting perspective on the push that Cadillac, Corvette and Hummer will be getting in the UK under Saab GB’s Jonathan Nash. Promotion of these brands is transferring to Nash and a similar structure to Australia’s GM Premium segment. Nash will also retain Saab’ portfolio as well.
This quote appeared in Marketing News and was from a former GM Marketing exec, Alastair Welham, who’s quite possibly feeling a little disgruntled, but is also quite likely feeling it’s time for some honesty (like several pot-smoking MPs over there at the moment).
Please remember that all the money being pumped into these brands could be promoting Saab or even developing new Saabs in Europe right now.
BMW continue to re-define ugly and in Brenda Priddy’s own words, use form over function, with the development of a new X6. I’m sure their 2-seater minivan will be coming soon.
Saab Sweden have some excess capacity at their Trollhattan plant and local paper TTELA (Jenny, where’s my translation??) are reporting that there’s a possibility that their presses could be utilised for pressing panels for Scania.
The union’s all for it and Saab themselves were apparently keen for the deal but GM Europe have heard about it and halted negotiations.
Having visited there I can tell you that I feel a great affinity with that plant and what it means to that city – and therefore what it means to Saab. A deal like this that would keep things ticking over can surely be nothing but beneficial. Where’s the downside?
ctm’s opinion was that perhaps GM Europe have some production planned for the plant after the 9-3 and 9-5 move to Russelsheim, production that isn’t known yet at the local level. A distinct possibility.
But if Scania already have the press mouldings made up, then what’s the problem with renewing an old friendship and making some more money on the side?
Robin M found this photo of a car that he and I both missed at the Saab Festival back in June.
The car nearest to camera is a regular 9-5, but the next one has had some treatment to the headlamp surrounds. It’d be interesting to see a full-on frontal shot of this car and see how the effect looks from that angle.
Click to enlarge:
The XWD will be available in Aero versions of the Sports Sedan and SportCombi and will be available this September. The convertible also gets XWD and will be available in October…..
…..To get a better grasp and understanding of the evolution of the 9-3, I traveled to the birthplace and home of all Saabs, Trolhattan, Sweden. Once in Trolhattan
I’m a little unsure about that convertible bizzo. And this also reads as if XWD will be available sooner than what it will be. Oh, and Trollhattan has Two Ls, please. but I digress.
This one I can agree with….
a new 2.0T BioPower engine that is confirmed to come to the U.S. by 2009.
…..but back to the questionable stuff:
The XWD combats ice, water, mud and even gravel with no remorse (?? – SW) that further enhances driver confidence. Driving at high speed through a gravel-road course, the XWD really holds up, and believe that Saab has a serious contender for the World Rally Championship.
Now, I’m all for getting good press, but the 9-3 a serious contender for the WRC?
Maybe our author is a British MP moonlighting as a journo…..
The Financial Times in Germany also have an XWD review, which I’ll translate later.
This entry’s been scheduled for Saturday morning, but as I write it’s just past midnight. If you read German, the writeup is here.