1985 Gripen’s just let me know that Saab are sponsoring some TV coverage of the 2007 Tour de France and running a booty-ful competition as well. I’m not a huge cyclist, but I have vivid memories of Kraftwerk’s Tour de France back in the 80s. So here we go….
The competition is called “Fly to the Finish” and it’s being run in conjunction with Bicycling Magazine, Cervélo bikes, and Versus, a cable channel in the US that’s covering the Tour.
The competition began on July 7 and runs through to July 29. You have to obtain a keyword for your entry and then register for the competition. Keywords are available from several sources: Bicycling Magazine, by watching coverage of the Tour on Versus TV, or from literature that should be available at your local participating Saab dealer (incl free copies of Bicycling Magazine’s August issue, while stocks last). The TV coverage gives out a different keyword every day and you can put one entry in for each keyword that you gather.
What’s the payoff?
Aside from the marketing materials you’re sure to get in your inbox, there’s also a chance to win a 2007 Saab 9-3 2.0T SportCombi plus a Cervélo bike, which must be good bikes as they’re valued at $5,400.
You can enter the competition here. US residents only (sob sob).