Gotta be quick. Appointment in 20.
Ageing Jean-Luc Picard wannabe Motoring Analyst Jerry Flint has a piece on Cadillac in Forbes today. He looks over the model range and why Caddy isn’t doing all the things that GM would like it to do.
Of relevance here is the last bit:
GM also dreams of making Cadillac a global luxury brand. That, too, is a worthy goal, but the company has not had much success. The latest flop was an effort to turn a Saab into a Cadillac for the European market. GM executives have trouble understanding that a foreign Cadillac buyer wants something that says “Detroit,” not “redone Saab.”
Of those Europeans who are still awake at this late hour, how do you assess this?
It actually fits with what I think, that Cadillac should be purely US focused and a niche player in Europe for those who really want an American vehicle. Make Saab very European and Caddy very American.
But I’d be interested to get your thoughts.