“Grrrrreen” is the latest ad campaign here in Australia for Saab. It advertises the fact that every Saab purchased this year will attract a carbon offset, paid for by Saab Australia and managed through a company called ‘Greenfleet’.
Enter the Greens. The Greens are the third political party here in Australia and as their name implies, they’re a party that focuses primarily on environmental issues. They sit to the left of the political spectrum and whilst they’re led by men and women in suits, go to any of their political gatherings and you’ll be met with plenty of hemp, dreadlocks and drums.
They do carry some considerable political clout for a small party and occasionally they do really good things and make quite a bit of sense. Lord help us if they’re actually put in a position to govern, however. They have a couple of quite vocal Senators in the Upper House of Australia’s Federal Parliament and they make a LOT of noise here in Tasmania, their spiritual home.
As mentioned, their latest whine concerns Saab, who sell less than 1% of the cars sols here in Australia each year. Rather than tell you the story, you can read it. I’ve reproduced the whole story from the Sydney Morning Herald, mainly because I just love the irony of the Grrrrreen ad being placed right next to it, not as an example for readers of the story, but just because Saab purchased advertising there for today.
Beautiful!! Click to enlarge, and thanks Turbin!
I haven’t looked into it, but the Greens’ complaint that the Greenfleet organisation isn’t government accredited would seem to be more a reflection on Greenfleet’s organisational skills, wouldn’t it?
Actually, these offset programs are so new that I’m not sure there’d even be any sort of government accreditation for it anyway. Sure, these organisations need to be transparent and monitored in some way to make sure your money’s actually being used for what they say it is, but why shoot down Saab?
At least they’re making an effort.
Greens. Bloody ferals. At least they make some good music.