New 2008 Saab 9-3 ad

Etienne from Saabhuy has raised a video camera in salute to the first advertisement for the Saab 9-3. Good catch, though hopefully Saab will release an official online version soon.

Sydney stuff coming….

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  1. Cool ad! I’ll bet my Black Turbo this is not for the North American market though. Over here, you gotta have the cars outperform those jets flying over to have people even remotely interested. 😆

  2. Good to hear from you again:-) Been sitting here patiently hitting “Refresh” while I was (supposedly) working. Hope all went well (besides the airport fiasco).

  3. Kroum: Good one.
    I actually thought they had an article on Trollhattansaab addiction until I clicked on the link. :-))

  4. Honestly, those of us in the US grew tired of the BFJs thing a loooong time ago. Espescailly when thre are bascaily 2 commericals with just a differnet car shown from overhead trailng a cloud of dust, but no signficant model-related content. Not sure why it takes so long for some ad folks to wake up to an ad campaign that does not work. I guess it is part of that “this is the best we can do” mentality, so everyone else must like it too. Where’s McMann and Tate when you need them?

    Next they give us some iconoclastic ad’s to go along with our precevied desire to attack and seek to overthrow traditional or popular ideas or institutions.

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