Uncategorized New Saab SportCombi advertising August 24, 2007 13 Comments Thanks to Fredrik’s email, here’s a new ad for the Saab 9-3 SportCombi a-la 2008. I assume that’s the “Release Me” chick singing again? Share this post, bro:TweetEmailPrint Saab 9-3 Sport CombiSaab 9-3 SS MY2008Saab Videos Previous Post Next Post You may also like March 15, 2006 Global Google Video September 30, 2007 Saab: Nothing on Earth comes close July 21, 2007 Top Gear fly the TTiD 13 Comments I don’t know… But then again, in Sweden nobody really care about ads from Saab and Volvo – we buy them anyway. 🙂 Reply Wasn’t that chair in one of the “Saab vs.” ads? Reply You mean “The Egg”? It’s a famous example of Scandinavian design. Reply Not the same girl singing, this time it’s Nina Kinert instead of the group Oh Laura. Reply Love the shot where we go from view of the road, ‘through the interior of the car’, to view of rear of the car – pretty cool. Music nice but forgettable? I know I’m probably missing the point here, but I’ll swallow my pride and ask anyway. Is the ad trying to say: (a)Saab 9-3 is the lastest of a number of Scandinavian discinctive designs like the eggchair; or (b) that Saabs are design-functional and not as silly/sperflusous as those other designs and fashionable scare-crows? OK, there, I asked – what’s that answer? I think it’s all a bit too subtle. Reply I know I’m probably missing the point here, but I’ll swallow my pride and ask anyway. Is the ad trying to say: (a)Saab 9-3 is the lastest of a number of Scandinavian discinctive designs like the eggchair; or (b) that Saabs are design-functional and not as silly/sperflusous as those other designs and fashionable scare-crows? I had assumed (b) …I suppose it is open to interpretation. Reply (a) and (b) are not mutually exclusive. The add transmits both messages. The 9-3 is a (scandinavian) design icon, and it’s design has a purpose (other than just being an attractive designed object). Reply Don’t all women wear serving spoons in their hair? Reply This looks more like an IKEA ad than a Saab ad, to me. Reply Saab should ditch the wimpy acoustic alternative music it keeps using and toss us some Scandinavian METAL. BREH. Or at least use the Hellacopters. Reply Jeff, I’ll have to disagree with you on this one. I enjoyed the “Release Me” and “Through Your Eyes” musical tracks much better than the one used for the “Born from Jets” commercials. My opinion is that those two commercials underscore the difference between SAABs and the rest of the crowd. Anybody can rev their engine, squeel their tires, and crank out loud music. These commercials seem (at least to me) to be more cerebral. Reply Jeff, I am onboard. How about Saab – Sons of Northern Darkness? 😀 Reply Andy – The people who would rev their engine, squeal their tires, and crank loud music wouldn’t be listening to crazy Scandinavian metal, they’d be listening to Van Halen or Disturbed or Guns n’ Roses. There’s an ocean of difference. Also, I’d like to point out that I’m one of those people who loves revving engines and squealing tires. I personally don’t think using acousticalt in your commercials makes you cerebral. Anyway, I was mostly being sarcastic, but I really do think that Saab should use more aggressive music to back up the new aggressive look. Maybe not black metal (though it would be pretty cool, Kroum :D), but something less…quiet. I was serious about the Hellacopters, they’d be great in a Saab commercial. Reply Leave a Reply Cancel reply Your email address will not be published. Required fields are marked *Comment Name * Email * Website Notify me of follow-up comments by email. Notify me of new posts by email.