I’ve covered Saab’s standing in the gay motoring searches for some time now, not because the standings themselves are of particular importance, but because Saab has consistently rated pretty highly in them.
Racing fans are in for a surprise at this year’s first annual Fireball Run Transcontinental Rally as GLEE.com, the Gay Lesbian & Everyone Else online social-networking community announces its partnership with Saab Automobile USA and Gaywheels.com to partake in the event.
Standing out among 100 teams, Team G.L.A.M. will be the first-ever “out” gay rally team to participate in a cross-country racing event. Led by Evan Darling, an openly gay, 14-year racing veteran, and Joe LaMuraglia, Gaywheels.com founder and CEO, the team promises not only to win the race, but to do it in style while promoting a good cause.
excerpt from Gaywired.com, first of the two links noted above
Curious thing #1
Saab USA are actually partnering and sponsoring the team, according to this report. I’ll be writing to Saab shortly to get confirmation of this as they haven’t said anything and this is the only source that claims that connection.
Saab are regarded as a gay-friendly car company, which means they extend the same offerings to LGBT partners as they would to hetero couples. I’d imagine this can make a difference when it comes to obtaining employee discounts or finance through the dealer etc. Whilst Saab are happily gay-friendly, is it a positive marketing exercise and a good use of Saab’s reportedly limited budget for such things to be partnering a LBGT rally team for an event?
I really don’t know, hence the question. Despite the saying to the contrary, there really is such a thing as bad publicity. Whilst providing support to a LBGT team in a charity event isn’t bad, there’s a bunch of wowsers out there who will portray it as such, and I’m just wondering if that’s something that Saab needs as it tries to build some momentum behind the 2008 Saab 9-3.
All that’s dependant on whether or not that official relationship exists, which I’ll check out with Saab USA.
Curious thing #2
I don’t want to perpetuate a stereotype here, but this is a car-based event.
I just found it funny that the press release talks about winning the event with style and how gays can be avid motorsports people as well, all of which is totally true…..
….but they neglect mentioning what model Saab they’ll be driving.