Sven the Saab!

This is brilliant! I wish I’d seen this auction before it ended.

This booklet was sold recently on Ebay. Apparently it’s an old advertising booklet that was produced by Saab, presumably by Saab USA, back in 1960’s. It was 20 pages all up, but thankfully the seller scanned 10 pages for the auction ad.

If you were the lucky bidder, then congratulations!

Click on the thumbnails below to enlarge.

Sven the Saab

Sven the Saab Sven the Saab Sven the Saab

Sven the Saab Sven the Saab Sven the Saab

Sven the Saab

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9 Comments

  1. Little Sven is quite literally Born from Jets!

    One of the best friends that I have in the world used to call my ’93 900 SPG ‘Sven’. He also called his own VW Corrado ‘Helmut’. As in, “So, if we take the girls we’ve got to take Sven.” or, “Let’s just take Helmut, he’s closer.”

    Sven. Are there really that many Swedish men named Sven?

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