The Saab 9-7x Aero is aimed at your more premium SUV buyer. At $45K it undercuts the X%, for example, by around $10K and that’s before you tick anything on the BMW options sheet. It undercuts other premium SUVs like the Range Rover Sport by even more, though it’s offroad capability in that company would obviously be in question.
The underlying problem is that it is still around $10K more expensive that the Trailblazer SS, whose engine it shares. The exterior is better IMHO and the interior is much better (again, MHO). I’ve covered the tweaks made by Saab to the ride of the 9-7x and it’s consistently been reviewed as being the best of the GM360 vehicles.
But as much as Saab might lure some X5 customers away, and as good as the 9-7x is in Aero form, some savvy shoppers that don’t need the looks or the ride are going to look at the in-house alternative.
Here’s ‘FAMU92’ in comments earlier today:
I own a 2007 TrailBlazer SS and I must admit the 9-7x is what brought me to purchase the Chevy.
I have always had an on-again-off-again love relationship with Saabs. So, when I found one used for around 32K and then saw a TrailBlazer SS for the same price, for me it was a no brainer.
I like speed….i like hauling stuff….I, sad to say, am American and I like my rigs BIG! With that, would I buy my TBSS in SSSaab cladding? If the price were right, maybe….but at $11K more for some leather, tricked-out ignition key location, and “Euro-handling;” I’ll stick with the “Bow Tie.”
Besides, the TBSS was proven at the Nürburgring long before it was ever badged a Saab. I am not hating on the Saab 9-7x, I am just stating facts…..it is built in Moraine OH on the same line as the TBSS & Envoy Denali. They need to get up extra early to get this one past me.
Sorry, but unless I can trade my TBSS to get the SSSaab 9-7x Aero AND get full price for the trade [laughing hysterically to myself] ….. I pass.
The 9-7x Aero will still sell and hopefully it’ll do the thing it was designed to do and lure a few people into Saab showrooms that would have gone elsewhere, especially those 30% of Saab owners who were said to leave the brand for an SUV. But this does show that some will indeed cross-shop the 9-7x with other GM products, and that differentiation, especially with a brand like Saab, is crucial.
I like the 9-7x a lot, but the 9-4x will be a welcome addition to the lineup in the next year or so.