US sales data – July 2007

US sales data is in and it’s pancake time.

I knew it wasn’t going to be a ‘good’ day when I got up this morning and my Automotive News daily email mentioned the following:

For U.S. automakers, July was the darkest month in the 102-year history of the automobile business in the United States. For the first time, foreign manufacturers controlled the market. The import-badged cars and trucks captured 51.9 percent of the market, leaving only 48.1 percent for the domestic brands of General Motors, Ford Motor Co. and the Chrysler group.

So, down to Saab sales. Saab sold a total of 3,247 vehicles in the US market in July 2007, which was a 7.5% fall from the 3,658 vehicles sold in the same month last year. Total sales for 2007 sit at 20,250, which is a 5.1% fall from the 21,349 vehicles sold from Jan-Jul in 2006.

The model breakdown is as follows:

Saab 9-2x: There were no 9-2x’s sold this month. Are they all gone?

Saab 9-3: There were 2,209 units of the Saab 9-3 sold, a 9.7% fall from 2006. Year-to-date sales of the 9-3 range amount to 14,127, which is 3.5% off last years total YTD.

Saab 9-5: Woohoo!! There were 480 units of the Saab 9-5 sold during July, which was an 18.5% rise over the same month last year. Year-to-date, the 9-5 is actually improving, having sold 2,746 this year vs 2,608 last year (+5.3%). Go you good thing!

Saab 9-7x: The 9-7x also recorded a rise for the month selling 558 units in July against 513 in the same month last year. That’s a 13.3% increase, though the SUV is down 4.7% for the year so far (3,249 vs 3,421 last year).


So, a rise on the smaller sellers but a fall in the volume model.

Pancake month.

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  1. Isn’t Saab on the import side of the mix for the US? I read this in an article on CNN :

    “Auto parts and components can be sourced around the globe and among those automakers counted as import brands are those currently under joint ownership with Ford, Chrysler as well as Saab, a unit of GM.”

    Sales seem to be slumping across the board along with the US economy – plus more attractive models are coming in ’08. I think Saab’s offerings are very attractive in an environment of rising gas prices. I wish they did more to draw attention to Saab’s balance of performance and fuel economy over here.

  2. Well, let’s keep this in perspective for U.S. auto sales as well – everybody was down so it was bad news for the imports as well – not just Detroit. Interesting to note that Toyota was down 3.5% from last year and its incentives are now UP 50% per vehicle versus the same time last year at $1492.00. I anticipate Toyota sales slowing even more as the market seems to be saturated with its hybrid Prius and everyone that has wanted one – has got one. They are also pulling out all the stops to sell new Tundra’s – and who wants a truck that gets 14mpg of those with gasoline at $3.00 per gallon?

    Toyota products have never impressed me, and it is fun to watch them squirm a bit.

    In a nutshell the housing market is in horrible shape here, with lots of foreclosures from people who bought into variable rate mortgages and are now paying sky high interest rates and cannot afford those payments. This ‘correction’ will last for awhile – and auto sales are suffering. Many consumers are just sitting on the sidelines waiting this one out.

    Combine all that with the scandalous second arrest of actress Lindsay Lohan this summer and Americans who may have entered the summer shocked are now just simply numb. 🙂

    1498 miles let until my break-in period is over… The countdown continues.

  3. I think it’s going to be awfully hard to compare sales year to year due to the fact (as you pointed-out) it appears all the 9-2Xs are finally sold-out.

    When the 9-4X comes to market in late 2008 (as a MY2009) I think they’re discontinuing the 9-7X (they’re not going to sell the 9-4X and 9-7X at the same time). Hopefully the 9-4X will pick up any sales lost by SAAB no longer offering the 9-7X. However, until the 9-1 comes online in 2011 (or whenever it’s supposed to) SAAB will still be selling the same number of models (three) in North America.

  4. All in all, with the rise in sales of the high-profit margin vehicles (the 9-5 and the 9-7X) I think that should more than make up for the decrease in sales of the volume cars (9-2X, 9-3). SAAB’s profits in the U.S. probably actually ROSE this month even though overall sales of units went down.

  5. I have to admit I’m a bit surprised, because anecdotally the two local dealers I dealt with both seemed to be making sales at a healty pace when I was in there on weekends in July. I perceived that with all the incentives on the 07s, they’d have a fairly high volume month.

    Then again, I happen to live in an area that is somewhat less hard-hit by the recent hiccups in the economy (only somewhat, unfortunately).

  6. It’s not pretty when looking at year to date sale for passenger cars:

    GM total: -10%

    Buick: -28%
    Hummer: -20%
    Pontiac: -16%
    Cadillac: -11%
    Chevrolet: -10%
    Saab: -5%
    Saturn: +16%

    Don’t know what to make of the fact that Saab and Saturn are the only “positive” things here.

  7. Give Buick the ax please.
    THE AVERAGE age of a buick customer is 68. No joke.
    There is no point in dumping money in to a brand whose customer base can not sustain repeat buyers. you can’t buy a buick when youre dead.

  8. The 9-5 and 9-7x numbers are skewed. Both vehicles had an aditional $2,000 for both lease and purchase on them if they were part of the oldest 30% of a dealers inventory. You could actually lease a 9-5 forl less than some 9-3’s.

  9. Dan: I agree – to a point.

    GM is soooo into the badge engineering thing. They’ve simply got to stop. Let Buick consist of two models: Geezer Big and Geezer Little. Then all other GM brands need to get the heck out of the Geezer biz.

    So, Buick can serve a purpose, but only a narrow one.

    Added bonus: all other GM brands will get much less use out of their portable defibrilators!

  10. eggs…I see your point, concentrate on what you know best.
    I think that approach might work for buick. Geezer big and Geezer little wouldn’t need a marketing campaign either…people who love buicks know who they are, and that a buick fits all their geezer needs. they should embrace this fact.
    IN FACT, you could name geezer big the Oldsmobile, and name geezer small the Century or Park Avenue…whichever name has more appeal to the bluehairs.

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