By nude I mean “no coverage”.
There’s several web spaces out there that have written up their overview pieces on the cars of the Frankfurt Motor Show with no mention of the Turbo X at all. It just goes to show how hard it can be to get quality coverage sometimes, even if you’ve got a brand new drivetrain that’s never been used in a production model anywhere on the entire darn planet!!!
CAR Magazine is the first culprit. Their Frankfurt motor Show A-Z Guide features such wondrous landmark vehicles as Ssangyong Wz and the new Daihatsus. Thankfully, as well as ignoring Saab’s Turbo X, they’ve also ignored absolutely everything from Audi, which is quite unbelievable really.
Though if it was Audi bringing the XWD system to market they’d be all over it like a rash, I’m quite sure.
Here in Australia, Drive.com.au have an online Frankfurt guide with 37 feature articles. You’d think that a world premiere of a revolutionary all wheel drive system would make it into the top-37 articles from a motor show. But no.
Maybe it would have made it into a top-40 piece.
Saab may have been a little mad at me for publishing the Turbo X pictures I received from a member of the Djup Strupe collective in advance of the official release.
What happened as a result of that, though, was that the car spread around the automotive web at a grassroots level like a wildfire. I had 10,000 people visit here that first day and slightly less for the next few days prior to the release. And that’s just here. Other sites that picked up on it and used the pics had many many more, I’m sure.
The car was seen. It was read about. And for a few days prior to the official unveiling, it was king. Have a look at the coverage it’s getting amongst all the other releases from the show. It’s almost a Nude situation.
Jan-Ake Jonsson himself said to me at the dinner for the 60th Anniversary Saab Festival that if there’s a day when great shots of a beautiful Saab are seen by a lot of people, then it’s got to be considered a good day.
I hope he still managed to think that way last Sunday.