It may be a while before Eastern Europe can be considered a market that Saab depends on, but every sale’s important for a small company and therefore it’s encouraging to see stories like this coming out.
Romanian Saab importer Augusta Motors expects to see its turnover increase by 75%, to 7 million euros, from around 4 million euros in 2006. According to company representatives, Augusta Motors’ turnover was primarily bolstered by an increase in demand for the Saab 9-3 sports sedan.
In the first eight months of 2007, Saab sold 67 units in Romania. For 2007, Augusta Motors manager Horatiu Ionescu estimates a sales volume of 120 units, up 40% from the 86 Saabs sold in 2006.
I know there’s some Saab sales guys from smaller markets that tune in here from time to time (G’day Joe!). Hopefully a story like this might encourage you guys to keep on going. The 08 model Saab 9-3’s a cracker, so if the 07 model has been popular the 08 should really attract some interest.