I wrote in comments earlier today that this deserves it’s own post right here at the front page of the blog.
And here it is.
This is Kaz, from the UK, responding in the Monogamy post I wrote yesterday. He prefaced this section with some remarks about coming Saabs and the faith that he has in them. Then came this, which touched base with more than a few people:
It just got me thinking about why the vast majority of us Saabisti love the brand and what it stands for.
What does the brand say to me? It says that I am an individual. I have thoughts and an opinion that I will form from my own learnings. I do not wish to follow a crowd of bland, although admittedly worthwhile, product. Saab has culture, it has heritage, it speaks to the owner. And when Saab does speak, it’s telling me I’m safe, my family is safe, and my friends are safe. But it does so with a devilish smile, hinting that although the barriers are there to protect, they certainly will not be there to hinder.
I’m also chuffed to see Saab as cool. Rebellious even, touching on what I mentioned earlier with regard to not following the crowd. Sometimes choice is too easy. Sometimes everyone has an opinion that one should buy something else. Until they experience that same feeling. One of enlightenment. The feeling that tells you, there is another choice. There is an alternative. And it isn’t bad.
The first day I drove a Saab, it made me feel special. It made me smile. Heck, I was giggling. The TT I had a few months prior bored me. Yes it looked fabulous, and yes it had a fab interior. But it was also boring to drive.
This is not a token thing to be taken lightly. Saab has always had a special place in my heart. Whenever I saw one, I always thought, ‘ahhh, bless, Saabs are great’. Tell me, which other brand is able to engender such a warm reception?
Sit in a Saab and the seats hug and caress you. They provide a steely assurance that you will arrive as you left. Fresh, and perhaps even less stressed.
I was driving in London once, it was sunny so I had the hood down. There was a man who was pushing his dad in a wheelchair. He was staring at the car with a huge smile. I had stopped at the lights and he came up to me, with such a proud look.
“I help make this car” he said, “It’s lovely, it is so nice to see so many Saabs here. It is almost like home”
His dad meanwhile made the effort to raise a thumbs up as the lights turned green.
The world has heroes, unfortunately, most are fictitious. I know a certain company in Trollhattan who are certainly not. Every person there is a hero, and deserves the brand to do well.
I for one am grateful that I am given a choice, whenever I turn the key in that funny spot behind the gear lever.
That’s pride of ownership. Pride in a brand that developed plenty of respect, and for good reason, too.
There’s plenty of integrity left in that badge. Roll on, 2008!