Saab small market sales data – August 2007

Sales data is starting to trickle in, though it’s slowed by the holiday weekend in the US. This post will be used to record sales figures for smaller markets, so if your country’ sales numbers are in, let me know and I’ll update the post as numbers become available.

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UPDATED for Germany – thanks Bart and Wilhelm at SaabFreunde

Saab sold 288 vehicles, which is down by 6.8% as compared to August 2006 and down 29.2% for Jan-Aug period. The whole market is down by 2.2% and 7.6%, respectively.

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UPDATED for Netherlands – thanks Jeroen!

SAAB 9-3
Aug 07: 135, up a little from Aug 06: 133
YTD 07: 1,969, down a little from YTD 06: 2,283

SAAB 9-5
Aug 07: 19, up by one unit from Aug 06: 18
YTD 07: 387, down from YTD 06: 519

SAAB 9-7X
Aug 07: 2, compared with Aug 06: 8
YTD 07: 55, down a little from YTD 06: 75

SAAB Other – and yes, I’d love to know what these are
Aug 07: 0, but year to date there’s been 31 ‘other’ Saabs sold. Zero in 2006.

SAAB Overall
Aug 07: 156, which is steady from Aug 06: 159
YTD 07: 2.442, which is down a reasonable amount from YTD 06: 2.877

Total market is booming: in comparison with August last year it’s up 20.2% and YTD 4,9% more.

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Australian Saab sales numbers are in. I can rarely understand what goes on here, except in June (tax month).

Aussie Saab sales fell 32% in August. Saab Oz recorded 100 units sold, compared with 147 in the same month last year.

Year-to-date we’re still ahead by 11%, with 1,359 units sold so far in 2007. Still a long way to go to get to that 2,000 unit mark and if you check out the chart below, history says we might struggle.

Australian Saab sales

Australian readers will be familiar with the equine influenza outbreak here in Australia. So far, the Spring Racing Carnival in Melbourne is going ahead, but there still remains a huge potential for it to be affected by this rapid spreading disease. Saab traditionally have a major promotion during Cup week in Melbourne, so I’m sure they’re on tenterhooks right now, waiting to see what will happen. It’s a big chunk of their marketing budget, so there’s plenty riding on it (pardon the pun).

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UPDATED for Belgium

August 2007: 218 (2006: 156)
Jan-Aug 2007: 2423 (2006: 3082)

Market share:
August 2007: 0,6 % (2006: 0,5% )
Jan-Aug 2007: 0,6% (2006: 0,8% )

Numbes are down on last year, but they are down around the world and last year was a record year in Belgium.

Thanks PhilipK!

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UPDATED for Austria (for the geographically challenged that’s the one that sounds like where I live, but is in Europe and has far less sheep)

These are yearly numbers only – 222 have been sold there so far this year. This equates to a market share of 0.1%.

By comparison, In 2006 there were 444 saabs sold, 446 in 2005 and 508 in 2004.

Thanks Robert!

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UPDATED for NORWAY! Thanks Arild.

9-3
August 2007: 89 (2006: 75)
Jan-Aug 2007: 1319 (2006: 830)

9-5
August 2007: 14 (2006: 46)
Jan-Aug 2007: 202 (2006: 632)

Total
August 2007: 103 (2006: 121)
Jan-Aug 2007: 1521 (2006: 1462)

Market share:
August 2007: 1 % (2006: 1.4% )
Jan-Aug 2007: 1.7% (2006: 2% )

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Finland’s sales numbers are in – thanks Pika!

08/2007: 100 (market share 0.91%)
08/2006: 56 (market share 0.51%)

Very good growth for the month compared to last year. The year-to-date figures:

01-08/2007: 1,166 (market share 1.18%)
01-08/2006: 1,199 (market share 1.11%)

Quite interesting figures, I think. Saab’s sales are down -2.8% BUT whole market is down -8.5%. So I would say that Saab is doing rather well, again.

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7 Comments

  1. Norwegian sales figures:

    9-3
    August 2007: 89 (2006: 75)
    Jan-Aug 2007: 1319 (2006: 830)

    9-5
    August 2007: 14 (2006: 46)
    Jan-Aug 2007: 202 (2006: 632)

    Total
    August 2007: 103 (2006: 121)
    Jan-Aug 2007: 1521 (2006: 1462)

    Market share:
    August 2007: 1 % (2006: 1.4% )
    Jan-Aug 2007: 1.7% (2006: 2% )

  2. Hi there,

    I’d like to share with you the austrian sales data for the period Jan to July 2007 with you. These are only overalls saab sales:
    222 were sold here; equals a market share of quite impressing 0,1%.
    In 2006 444 saabs were sold 446 in 2005 and 508 in 2004. Source: statistikaustria

    Don’t know if anyone has posted these numbers yet but I think that the austrian market is at least relevant because of the cabrioproduction in graz. I persanally think that saab is not advertising this enough in our alp republic.

  3. Belgian Saab sales were good in August and that the month before the launch of the new 9-3. Still less than 2006 (top year ever for Saab in Belgium).

    August 2007: 218 (2006: 156)
    Jan-Aug 2007: 2423 (2006: 3082)

    Market share:
    August 2007: 0,6 % (2006: 0,5% )
    Jan-Aug 2007: 0,6% (2006: 0,8% )

  4. Bloody poor result from Oz, but still selling more than Jaguar… but less than Porsche.

    As for not understanding what goes on here, probably 90 out of the 100 sales are convertibles or something wierd like that. Personally I love my Sportcombi but when I pass my dealer it looks friggin dull seeing a bunch of 9-3s lined up, whatever the body type or colour. We need those new models and the 08 9-3 will only help to a point. Notice that 9-5s are like poison to OZ Saab dealers and they do not stock them. So for now, Saab remains the 9-3-that-hasn’t-changed-in-5-years company in the face of others like almost all the Germans which are a new-model-every-week companies. Even Renault manages to re-release the Megane every couple of months in a new colour with new wheels and a longer name and get a lot of press.

  5. Regarding Oz, i’d say most sales are generated from the higher centres of population which would be Melbourne, Sydney, S.E Qld. Sydney and SE Qld have had very ordinary weather for August which would put a dampener on convertible sales and combine that with the knowledge of a new model coming soon might be the reason for the lack of sales. Their advertising here in Sydney with the Grrrrreeeen message has been as
    prominent as i think i’ve ever seen Saab advertising to be, it’s everywhere so it’s not lack of notice.

    I’m glad no one buys 9-5 s anymore as the dealers won’t stock them, it makes me feel nice and smug knowing no one else but us lucky few drive such a superb car:>)

  6. German market data:
    Saab sold 288 vehicles, which is down by 6.8% as compared to August 2006 and -29.2% for Jan-Aug period. The whole market is down by 2.2% and 7.6%, respectively.

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