It’s all happening in the US at the moment.
The 2008 Saab 9-3 has been unveiled. It’s already been mentioned that they’re going to have a slightly increased budget in the next few months. Now there’s news from the Detroit Free Press that they’re taking their money and spending elsewhere.
Saab’s US advertising has been with Lowe Worldwide and Saab have relationships with the Lowe group in other countries as well. I’ve always enjoyed their work, too, so it’s kind of surprising that Saab will be changing what’s largely seen as a good thing. New blood can be a good thing, however, so we’ll wait and see what the new agency can do with Saab’s expanding range over the next 18 months.
General Motors Corp. is bringing some advertising work back to Detroit, and the big winner is McCann Erickson’s Birmingham office.
The automaker plans to announce Friday that it will move its $55-million Saab account to McCann from Lowe Worldwide, according to a source familiar with the situation.
McCann is about to lose the advertising account for Buick that it’s held for almost 50 freaking years! So Saab’s money will be more than a little welcome. One could question why a parent company would dump an ad agency for one brand and hand them another, but mine is not to reason why.
Will they keep Born From Jets? Will they do something new?
They’ll have a 2008 Saab 9-3, the Turbo X, the 9-7x Aero and the coming 9-3x as new vehicles to work with. That’s a fair bit of fodder and the current ads are getting a little tired if I’m reading the wind correctly, so here’s hoping McCanns have their thinking caps on and are ready to get creative.
In a classy way, of course.