I spent around an hour or so on the phone this morning with Jan-Willem Vester, Saab USA’s PR guru. I’ve been in communication with Jan-Willem for a couple of years now and it’s largely due to his benevolence that we’ve managed to get some participation in recent Saab events, like the 60th Anniversary event in February and the recent 2008 Saab 9-3 launch.
We had a great chat about a number of things, but there was only one issue from the phone call that was ‘on the record’. That issue was Bluetooth.
I raised with him the near-unanimous dissatisfaction that’s been expressed here in comments with regard to the lack of factory integrated Bluetooth availability for the US market. More importantly, the fact that people have identified this issue as a real dealbreaker when they consider their next vehicle purchase.
At the end of the conversation, Jan-Willem promised to look into things a little more with Saab USA’s product managers. An hour or so later I had this in my inbox:
Followed up with my Saab product colleagues regarding our conversation on Bluetooth. There’s light at the end of the tunnel: just like currently the case with the all-new Cadillac CTS, the Saab 9-3 will be getting the newest version of OnStar with integrated Bluetooth phone capabilities. No firm date yet, but it is coming. We will let you know as soon as we have more details.
I’m sure you’ll agree that this is great news.
Of course, I’ll keep you all informed the moment I know any more about this.
For those of you that haven’t seen them, the two most recent posts on Bluetooth, with lots of ensuing discussion are at the following links: