Following the story about Saab USA changing ad companies that I published before nodding off last night, a little more info has come to light.
The change is indeed happening, but one thing that wasn’t mentioned in the Detroit Free Press story is that both Lowe and McCann (the old company and the new company) are owned by the same parent company – Interpublic Group, or IPG.
Saab USA have characterised the move as a basic realignment, with the advantage that McCann’s office is very close by Saab’s own so perhaps communication will be easier.
Saab USA also stated that there’s no intention to change the direction of current advertising as they’re very happy with the recognition that BFJ receives.
You are now up to date.