US Saab Sales – August 2007

US sales data has come in and it was a steady-though-slightly-down month for Saab in the United States. Saab USA sold 3,011 vehicles in total, which was a 5% fall from the same month last year.

Total sales year-to-date stand at 23,261, which is also 5% down on the same period in 2006.

Individual model sales were as follows. Please note that the 9-2x has now been removed from the reportage as sales have been zero units for the last two months.

Saab 9-3: 2,168 units sold – a rise of 8.9% for the month compared to last year. The 9-3 has seen 16,295 sales this year so far, a 2% drop on last year.

Saab 9-5: 409 units sold – a fall of 8.9% for the month. The Saab 9-5 has seen 3,155 sales this year so far, which is a 3.2% improvement on the first 8 months of 2006.

Saab 9-7x: 434 uits sold – a fall of -12.3% compared to August 2006. The 9-7x is still the second-best selling Saab in the US market this year, having sold 3,693 units this year.


There’s little doubt that what’s keeping Saab this close to last year’s sales is the deals available on outgoing 2007 models as we approach the release of the 2008 Saab 9-3.

In fact, Edmunds have reported (via the Auto Channel) that Saab spent the most out of any manufacturer on incentives during August – at $6,732 per vehicle (closely followed by Cadillac, by the way). This represented a whopping 20% of sticker price and the expectation for huge incentives is a problem that Saab are going to have to try and overcome moving forward.

You may also like

1 Comment

  1. Don’t know why, but I just had to do it…

    US market Jan-Aug:
    Buick -26%
    Hummer -19%
    Pontiac -14%
    Cadillac -10%
    Chevrolet -8%
    Saab -5%
    Saturn +12%

Leave a Reply

Your email address will not be published. Required fields are marked *