US Saab Sales – August 2007

US sales data has come in and it was a steady-though-slightly-down month for Saab in the United States. Saab USA sold 3,011 vehicles in total, which was a 5% fall from the same month last year.

Total sales year-to-date stand at 23,261, which is also 5% down on the same period in 2006.

Individual model sales were as follows. Please note that the 9-2x has now been removed from the reportage as sales have been zero units for the last two months.

Saab 9-3: 2,168 units sold – a rise of 8.9% for the month compared to last year. The 9-3 has seen 16,295 sales this year so far, a 2% drop on last year.

Saab 9-5: 409 units sold – a fall of 8.9% for the month. The Saab 9-5 has seen 3,155 sales this year so far, which is a 3.2% improvement on the first 8 months of 2006.

Saab 9-7x: 434 uits sold – a fall of -12.3% compared to August 2006. The 9-7x is still the second-best selling Saab in the US market this year, having sold 3,693 units this year.

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There’s little doubt that what’s keeping Saab this close to last year’s sales is the deals available on outgoing 2007 models as we approach the release of the 2008 Saab 9-3.

In fact, Edmunds have reported (via the Auto Channel) that Saab spent the most out of any manufacturer on incentives during August – at $6,732 per vehicle (closely followed by Cadillac, by the way). This represented a whopping 20% of sticker price and the expectation for huge incentives is a problem that Saab are going to have to try and overcome moving forward.

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1 Comment

  1. Don’t know why, but I just had to do it…

    US market Jan-Aug:
    Buick -26%
    Hummer -19%
    Pontiac -14%
    Cadillac -10%
    Chevrolet -8%
    Saab -5%
    Saturn +12%

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