Saab aren’t at SEMA – good or bad?

GM’s lineup for the biggest aftermarket show in the US is being publicised on the big blogs.

It includes a Cadillac CTS, Escalade, an E85 Corvette, a Hummer H3 and a H2, a Saturn Astra, a Chevy Silverado, a Chevy Cobalt, Chevy HHR, and the stupidest Silverado you’ve ever seen painted in MLB colors.

No Saab this year.

Last year Saab were at SEMA, with the 9-7x Aero Concept by DUB.


I know that the first reaction of many to the headline question will be “good”. Who cares if Saab aren’t at SEMA, right?


The 9-7x Aero concept was pretty well done and it was very well received. Just before that concept car was shown, the guys at Speedparts pimped up a 9-7x and that particular car was also very well received.

It might not be your cup of tea, but SEMA is widely seen and it’s a pretty easy way for Saab to generate a bit of interest and excitement.

So – is it good or bad that Saab aren’t at SEMA? And if they were to show there, what would they show?

I’d vote for the Rinspeed 9-5, or maybe even a theoretical Saab 9-5 Turbo S!

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  1. Personally, I’m glad Saab is not there.

    While exposure is good and presence at shows is often a sign of being a known brand, a part of me dies when I see a model of my current car (sadly, not a Saab) that has had too much aftermarket work done to it. Saab’s are elegant machines and it’s sad to see them modified beyond their intended form (i.e., “riced”).

    (And yes, I do intend to buy a Saab. I’ve been waiting for this reskin and am now awaiting AWD in the 2.0T.)

  2. …at least the turbine rims are on the right way 😀
    (I thought some more about that: imagine having them on as on the mock-up aero-x and driving in heavy rain)

  3. While aftermarket mods is not my cup of tea, it does sell cars to a niche segment. The problem with Saab in the U.S. is that there isn’t a heck of a lot of aftermarket support that will garner attention from the masses.

    It’d be perfect to have a Hirsched car there, but then it’d be frustrating since Hirsch isn’t available in the States.

    ovloV used this show a few years ago to show their supercharged V8 XC90. It was the one with the “charging moose” decal on the front fenders, a spoof of Lamborghini’s charging bull shield logo.

  4. Just for completeness, I wanted to point-out that GM will also have Pontiac showing at SEMA. They have a Solstice concept they’re showing which evokes an idea I had in that “ultimate Saab” thing I wrote earlier this year.

    You might remember one of my ideas for my dream convertible Saab would be to have a tonneau top which covered all the interior except the driver.

    All of GM’s U.S.-based marques will have representation at SEMA (Chevrolet, GMC, Pontiac, HUMMER, Cadillac) except Buick. Opel and Holden won’t have representation because they aren’t sold in the U.S. (unless you count the Saturn Opels or the Pontiac G8 (Holden Commodore)). Saab and Buick are the only GM marques sold in the U.S. not to be represented at this year’s SEMA.

  5. In sweden theres a big car show each year with modified cars. It started out as a pure Volvo meet but now has all brands. The last few years Volvo’s selected the “best Volvo build” and sent that car to SEMA.

    I think Saab should do the same just to create a bit of a buzz. PA Johansson’s 800 hp 9-3 would certainly do that…

  6. Mats: ovloV does a lot of good things for attention. I don’t know if the attention they get is worth the money put into it, but at least they’re trying.

    I just read this today: they give out a “Volvo Environment Prize” annually. Maybe Saab can come up with an award to give to design school students or something?

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