The Green Party in New Zealand have successfully stopped Saab from advertising their cars as being “green”. The Advertising Standards Authority has ruled that Saab can’t claim that their cars are carbon neutral.
Saab ran an advertising campaign in New Zealand (and here in Australia) called Grrrrreen and the Green Party here in Australia have voiced similar concerns in the past. This is what they do with their time.
Under the Grrrrreen campaign, Saab are buying a year-long carbon offset for each car sold. This is a lot more than what other manufacturers do, but if you stick your neck out and do something different – even if it’s something good – then there’s a fair chance you’ll get your head lopped off. The NZ Greens say that Saab were being misleading because the cars continue to pollute after that first year is over.
The Green Party in New Zealand have quite possibly stopped any manufacturer from offering a similar program, and how that helps anyone is known only to them. I’m sure the Greens here in Oz will be inspired to take this further now, too.
I look forward to their anti-Prius campaigns.