The Green party in New Zealand recently stopped Saab from using the substance of the “Grrrreen” advertising campaign – the claim that their cars are carbon neutral because Saab purchased a 1-year carbon offset for each car sold in 2007. Saab Australia are still promoting the campaign, though the carbon-neutral claim is now ditched in favour of the simple statement that all cars attract the 12 month offset.
There were arguments on both sides. On the pro side: well, Saab are doing something practical and in doing so are going one step further than most other car companies. The cons see it as a cynical exercise in cashing in on green popularity.
Whichever way you see it, Saab are still promoting the main thrust of it, and well they should. The carbon offset is a start, and with the official release of the 9-5 BioPower here in Australia last week they have a green statement to make.
So with the help of the new, more aggressive 2008 9-3, Saab are staking their Grrrrreen claim here in Australia with some new energy. Richo caught sight of this new billboard in Sydney today. Click to enlarge.