John Henry at Business Week looks at why good cars sell bad.
Second, their competition, both external and internal, may outshine them. The Saab 9-5, for instance, is fun to drive, well equipped, and especially well engineered for safety, but it competes with European heavyweights like BMW and Mercedes-Benz, which have bigger engines, more prestige, more awareness, more of almost everything.
Bigger engines? Yes. Necessary? Well, because the segment demands it, yes. More awareness? Definitely. More prestige? As this is generally linked to sales and awareness, yes.
The 9-5 is still a great, great car.
The World Solar Challenge starts tomorrow. It’s being run here in Australia and this year, Team ethanol are running a Saab 9-5 BioPower in the alternative fuels category (previous story here).
Here’s the car, and the refuelling truck, which somehow, I expected to be bigger. They’ll be covering 3000km on E85, so it’ll be interesting to see what mileage they get on the run.
I have a subscription to The Local as part of my RSS feed collection. The Local is an English language newspaper from Sweden. It rarely ever has any Saab stories in it, but it’s always interesting to get a quick look at what’s going on, and there’s always something odd going on.
Today’s strange headline is a call to Ban sex with animals.
This isn’t already banned?
Jalopnik have another Saab featured in their daily Project Car Hell vote.
This time it’s a Saab 99 up against a BMW 2002. The Saab owner has quite a collection, actually, including a couple of Saab 99 turbos waiting to be restored.
Click through to have a read and a vote, should you feel so inclined.