Saab sales in the US for September were less than good. You’ve gotta feel for some of the sales guys out there who really do believe in the brand as it seems the neglect that GM had for Saab in earlier years is now coming home to roost.
Sales numbers were as follows:
For the brand as a whole, Saab sales were down 17.9% compared to Sept 06. Sales totalled 2,424 units in September, compared to 3069 units in the same month last year. A fall of 645 units.
Saab 9-3: sales of the Saab 9-3 were reasonably consistent, totalling 1,802 units this September compared with 1,823 last year.
Saab 9-5: sales of the Saab 9-5 were down from 480 last year to 276 this year. That’s a massive 40.2% drop.
Saab 9-7x: sales of the 9-7x have also fallen from 533 last year to 346 in September this year. That’s a fall of 32.5%.
In summary, the 645 unit drop was made up of the following:
233 less Saab 9-2x sales
21 less Saab 9-3 sales
204 less Saab 9-5 sales
187 less Saab 9-7x sales
I don’t know what Steve Shannon can do to turn this around. Dealers in the US effectively have only one model of real interest to sell. The 9-7x sales are pure gravy for Saab as the investmet in that model was comparatively low, but these sales are now in an undeniable state of decline.
Will the 9-7x Aero help when it comes? Stay tuned on that one, but regardless of how well it drives (and apparently it drives very well) a 6 litre V8 is only on the shopping list of a certain number of people.