Friday Snippets

Getting sick again. Not enough sleep.

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This morning I removed the images from the Steve Shannon interview file, resulting in a file that’s a full 33% smaller and therefore quicker to upload on Google Video.

I’ll be re-posting it shortly.

It’s still an hour long and still a big file, just not a huge file like it was.

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Australian coverage of the Saab 9-3 launch event is starting to filter through. Turbin shot through an email this morning about the CarsGuide coverage, which at this point is disappointingly small.

Hopefully they’ll publish a proper drive review soon.

The writer there covers mainly the BioPower developments, but fails to distinguish between carbon-based emissions and E85 emissions – a sign that some are yet to fully grasp the concept here in Australia.

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WebWombat has gone the other way, with a huge post about the BioPower release and the availability of E85 in the marketplace here in Australia.

This article’s so big they probably could (and should) have divided it into two articles.

Good, positive coverage:

The rate of change in modern motoring is often so slow that it’s a wonder we even have hybrid cars on the road. But this week marks a big change for the Australian motoring landscape as the first local ethanol cars from Saab now have E85 fuel fill up with.

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I’ve received a few email requests for some full-res versions of the white Aero “Covertible” that I posted the other day.

These photos were commissioned by Saab Australia and are particular to the Aussie market, which is why some of you overseas are having trouble finding them. I’ll post some at full widescreen wallpaper size later on.

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Something for GM to think about with regards to the blogosphere:

“A brand is ultimately a promise … it is something that is not ownable by a corporation any more,” Mr. Brien said.

Helping consumers generate their own content is one of the smartest ways to embrace the new marketing model, Mr. Brien said, noting that marketers need to become experts in understanding the marriage between traditional aspects of persuasion-based marketing and user-generated influence.

It’s a frustrating thing that Saab are so small. Small-ness used to mean that a company could be flexible and respond to developments quickly. But small-ness for Saab is within the context of big-ness for GM, with it’s associated benefits – and the associated red tape.

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