Just spotted these two ads for the Saab 9-3 Convertible. It seems to be the old convertible in the bottom corner there, so I’m not sure how old these are, but they’ve only just come to my attention.
One point of interest is that they’ve been put together by McCann Erickson in Barcelona. This is interesting because SaabUSA recently changed their ad account from Lowe Worldwide to McCann Erickson.
I didn’t know that McCann Erickson had done any Saab stuff in Europe (I don’t keep track of these things) and I wonder if it signals the sort of change in artistic direction that SaabUSA might get for the future of the BFJ campaign. Not that I’d be expecting a rush of hairy BFJ ads, but this does seem more artistic (less cartoonish) than SaabUSA’s recent material.
Click on them to enlarge.
I can’t explain why, but I like these. I wish they’d made the convertible in the corner a little bigger, but I like them nonetheless.
It’s not the first time hair has been used to advertise the convertible, either. Click through to see some ads from Lowe that emphasised the bad hair days that one might encounter in a convertible.
I’ve never seen either the bad hair or the artistic hair ads in print here in Oz. I have to assume they’re for the European market. They look great, through.