Here’s another instalment of the interview I conducted with Steve Shannon earlier this month.
In this section, I ask Steve about the Born From Jets advertising campaign, which was the subject of some considerable discussion here at the time. Steve reflects on what the campaign means for Saab in the US, and touches a little on how they plan to evolve the campaign in the future.
Previous instalments of this interview, which went for an hour in total found be found at the following links:
Session 1: What Steve Shannon does for a living
Session 2: SaabUSA’s year in 2007