There were some problems with the full interview being served all at once, so I’ve done what I should have done right from the beginning – broken this interview up into bite-size chunks.
This is the first installation, running a shade over 10 minutes. In this episode, we get an insight into what a General Manager of Saab in any given country actually does with his day.
I thought this was important to cover for a few reasons.
Firstly, I had been providing a reasonable amount of commentary here about Saab’s performance in the US, which is defacto commentary about the performance of the team running Saab in the US. So, who are they and what, exactly do they do? Steve takes us on a run-through of what he does and a quick look at who does what.
Second, I wanted to correct what I thought was a commonly held misconception that the MD of SaabUSA was a god and could command the appearance of a particular product. As you’ll hear, Steve’s job mirrors that of his counterparts in other countries and is largely focused on the promotion and marketing of Saab in that country. Product development still resides in Europe. Saab USA can have an influence, of course, but the buck stops with Jan-Ake and his overseers at GME.
Enjoy the broadcast. I’m hoping to get one of these up per day.
About the broadcast – this interview was conducted on the 6th November, 2007.
Thanks very much to Steve Shannon and Jan-Willem Vester for opening up a spot in their schedules to talk to the Saab enthusiast community.