Steve Shannon wants to infect you!!
Memo to Robert Farago – 150 is a nice round number and you’re really reaching now. You’re using the ‘feelings’ you got at the dealership for content now?
What’s next? Tea leaves scattered on the hood of a Yukon? Cupi dolls of Bob Lutz?
Kill the GM Deathwatch series – or will you kill your own site if GM reach stability again instead? Just askin’.
Swedish women are angry!! They want equality.
You go, girls.
Just-Auto is talking Saab-sale again. Not “sales”. But “sale”. As in selling the brand itself.
Subscription only, so there’s no useful link. This was sent in to me by Kroum (thanks, mate!).
On Wednesday, GM’s CFO, Fritz Henderson, had been closely interrogated about Saab. “We have continuous challenges at Saab,” he said. The product isn’t in a good position. There is not enough excitement and the model clarity is not great, but GM’s viewpoint is that currency is the killer. “Sweden to the US is not easy. Translation of the Euro and the Swedish Krona to the dollar is very tough,” according to Henderson.
Planning a car business around currency forecasts is no way to go, but negative trends are usually enough to nudge managers into reviewing the competitiveness of the whole business. That is clearly what is happening at Saab. It’s a good brand and the people that buy it remain extraordinarily loyal but conquest sales are very hard to come by.
The article also discusses Volvo, which has been rumoured for sale recently. Interestingly, whilst Ford’s CEO says Volvo has great products, he also says their costs have to be reined in. Saab have already done the cost restructuring and are now looking to develop model range.
To me it’ll be interesting to see which company did it the right way. To the author, it’s not so interesting:
It is clear that both Swedish brands would be sold if there was a buyer, but the established motor industry has wised up to the idea that growing your own brand is far better than trying to consolidate an established one.
I don’t believe that Saab is for sale.
If it were up for sale, though, maybe the Wallenbergs would see some value in the future products and buy back in.
Whilst I’m thankful to GM for the lifeline they’ve extended, I’d always prefer to see the company in enthusiastic, safe, Swedish hands.
Knowing a bit about the Wallengbergs is one of those essentials for knowing a bit about Saab’s history. Here’s a quick article on who they are and what they’ve done.