USA Saab sales data – October 2007

Grip here. This is my first stab at trying to “hold down the fort” while Swade is away at the Melbourne Auto Show. I felt that this news was too important to wait for him to return, so I apologize for any rookie mistakes in advance. I’ll follow Swade’s format from September and just change the numbers.

GM has published their October 2007 sales numbers and here are Saab’s U.S.A. sales:

For the brand as a whole, Saab sales were down 19.9% compared to Oct 06. Sales totaled 2,275 units in October, compared to 2,731 units in the same month last year. A fall of 456 units. It is important to note, however that there were 26 “selling days” in October 2007, versus 25 in October 2006.

Year-to-date U.S. Saab vehicle sales are down 7.8%.


Saab 9-3: sales of the Saab 9-3 totaled 1,677 units this October compared with 1,926 last year, a 16.3% decrease. 9-3 sales are down 3% year-to-date.

Saab 9-5: sales of the Saab 9-5 were down from 355 last year to 282 this year. That’s a 23.6% drop, which doesn’t seem as bad when you weigh it against September 2007’s massive 40.2% drop. 9-5 sales are down 4.6% year-to-date.

Saab 9-7x: sales of the 9-7x appear to have gained, from 307 in October 2006 to 316 in October this year. However, due to the increased number of “selling days” this October, in terms of “percentage per selling day” October 2007 actually saw a decrease of 1% in sales of the 9-7X over the same month last year.


I’ll refrain from any commentary and let you all take care of that in the comments section.

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  1. In Swade’s video of Jan-Ake Jonsson from his presentation in Melbourne a few days ago Jan-Ake mentioned sales this year to date are down around 8%. I would assume that’s Saab’s global sales. That’s a bit disappointing as I believe Swedish sales and a lot of the small markets were up. Maybe the U.S. is a big enough market to drive down sales in that manner?

  2. Just bought my first Saab last month (’07 9-3 SS) and I have to say, Saab is an undiscovered treasure in the US mass market! Performance is great. Fuel economy is impossibly good! And quality has been exceptional for me. I think it’s only a matter of time before more people recognize there’s a more original European alternative to the same drab German fare. This is by far, the nicest car I’ve ever owned (I’ve owned 7). And it won’t be the last Saab.

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