I’m not normally given to unreserved mocking of an organisation, but this is just too much.
Back in June, I travelled to the Saab Festival in Trollhattan. While I was there, I met up with a guy who had recently started working for Saab in a country that I won’t identify directly. They’ll know who they are, but I can tell you that it’s a very small market.
This guy had been working with another brand and had just started working to promote Saab there. He was very enthusiastic about it, and travelling to Sweden to get more familiar with the cars and the company should give you an idea about just how keen he was.
When he got home, he was disappointed to hear that his boss had appointed another guy as sales manager for Saab. This might have been OK, except our Saab guy learned pretty quickly that this new guy was not going to be kicking goals for the brand. Cars are pretty expensive in this part of the world and this guy’s plan was to pitch Saab way downmarket from where their real potential lay. No Aeros at the premiere, and in a country where convertibles are sought after and money talks – an Aero convertible would have been just the thing to draw the right level of interest.
After pleading his case for a different direction, he ended up resigning his position. He didn’t think they were going to succeed, the new guy was a nutter and he found the position to be untenable. The campaign is just getting underway, and as you’ll see below, it looks like it’s off to a rocky start.
A few days ago, the big boss asked our guy to come in again, for a quiet chat. Things weren’t going so well, and would he mind coming back and leading the Saab position? But there was a catch – it was only until a new sales manager was appointed.
He sent me through a picture of the new Saab billboard advertising in his country, which he saw on the street a few days ago. This guy got passed over so that some nitwit could approve this ad.
Money well spent, eh?
To Saab in the country we’re talking about here:
…..you had a guy dead keen to take on the brand and really run it. He was educating himself, learning the history as well as the everything he could about the current range and what’s coming. You couldn’t meet a nicer bloke if you tried. Articulate, well presented and knowledgable. Would have been a credit to the brand and your organisation.
And you let him leave for this?
There must be family connections involved or something, coz there sure ain’t any common sense.
And just in case the Saab people in the country I’m talking about haven’t noticed yet….
THE BILLBOARD HAS 2007 MODELS ON IT!!!!!!