From today’s Age newspaper here in Australia. The full story is here.
To GM Premium Brands here in Australia – I’d love an invitation to the launch if at all possible…..
Cadillac will provide increased competition for other luxury brands, including Jaguar and even General Motors’ European luxury brand, Saab.
In trying to establish a niche within the Australian market, Cadillac will play on its bold, angular styling and American heritage as well as a value-for-money pitch against rival European makers.
As Lexus is to Toyota, Cadillac would effectively be the luxury arm to Holden, allowing the company to push beyond its $80,000-odd price limit today.
Cadillac is expected to seek modest sales ambitions, in much the same way as the General Motors-owned Hummer brand is filling a niche rather than upending the 4WD market.
The Cadillac CTS sedan will lead the Cadillac charge back into Australia.
There’s also a post at the Drive blog about this, with some entertaining comments as well:
Just what the country needs, a car for wealthy bogans.
Bogans? It’s an Aussie word.
Think rednecks, but without the style.